brand

Positioning.

brand is the source of truth for ChatteLapin's outward-facing brand expression. Alongside design assets such as the logo and favicon, it consolidates the source code of the official site (= this site chattelapin.orz.cc) and, in time, communications materials such as business cards, leaflets, and press releases — all in a single public repo.

It implements the mission "Place a quiet hour between technology and the analog" on the side of brand expression. The same sense of quietness and warmth is consolidated across both screen (= digital) and print (= analog).

It is not sold as a product, but by publishing the logo guidelines and the source of the official site, it provides a reference point for coverage, collaboration, and brand citation.

Asset composition.

• Master logo

  2048×2048 RGB — the editing source for all derivatives

• Logo derivatives

  64px / 400px / 600px (= transparent, for web embed / og image / business cards, etc.)

• favicon

  16px / 32px / favicon.ico (= browser tab)

• Icons

  PWA 192px / 512px / Apple Touch Icon (= OS integrations)

• Guidelines

  Usage policy / naming conventions / derivative re-generation commands

• Official site

  This site (= brand/site/) — Astro v5 + Cloudflare Pages

• Planned additions

  Business cards, leaflets, brochures (brand/print/) / press releases, media kits (brand/pr/)

Operating policy.

The master logo is the source of truth; derivative files are regenerated through commands such as ImageMagick. Each product pulls in assets from the brand repo via cp, minimizing the cost of following brand changes. The official site is deployed directly to Cloudflare Pages from this repo.

Related links.

• repo github.com/ChatteLapin/brand (= public)
• Official site chattelapin.orz.cc (= this site)
• Guidelines guidelines.md
• Contact Contact section on the front page